Through Language.

"An effective guide for how to best participate, lead and get results. I will keep this book and its ideas close to me for the long haul."

—Judd Maltin,

Chairman & CEO,
New Goliath

“We use Culture Clash in our advanced leadership course. It is a great tool in building the skills the Army needs in the 21st century. ”

—Col. Joseph LeBoeuf,

Head, Leadership Program,

US Military Academy at West Point

“Everybody should read this book. It's going to cost you next to nothing to read. You can substitute one evening of entertainment and make a difference in your life and work for years to come”

—Ali Velshi,

CNN Senior business correspondent and

host of Your $$$$$

—Steve Baird,

Senior Management Advisor,


“I am a huge believer in Communicate or Die. When people speak--and listen-- effectively, they get better information, better strategic intelligence, and better results. Zweifel's short book is absolutely essential for you and your people if you want tight championship teams.”

—Lynne Twist,

President of The Turning Tide Coalition and author of "The Soul of Money"

“A concise, wise and witty book that will help any company or team build its communication muscle--and increase its results exponentially. Leaders and managers in any sector would do well to read this book and give it to their people.”

Dr. Thomas Zweifel,

Speaker, Professor, and Author

A hilarious example of the listening level Controlling in the ¨Matterhorn of Masterful Listening¨

Leadership in 100 Days

(your coach in a book).

“We purchased 165 copies of this book as our Holiday gift for clients (family and firends get them also!). It applies to everyone!”

—Susanne Frindt

Co-founder and Principal, 2130 Partners

“This book is eminently readable and thoroughly useful. I recommend it highly.”

—Sunny Yates,

Founding Partner,

effective environments

President Georges W. Bush

Who is the Leader of China?

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Communicate or Die

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If you want to become a master communicator who inspires others to take action, Communicate or Die is the right book for you. Learn the art of skillful communication and harness the power of your speaking and listening. This book will maximize your ability to shape reality, and minimize the clutter in your language.

Communication is so easy that even babies know how to communicate and get what they want. Or is it?

Often leaders have a great vision, but they don't know how to speak effectively–how to communicate so that employees own their strategies and translate them into results. But the communication failure goes both ways. Imagine an organization hierarchy with seven levels, where each level reports 50% of what they know to the next higher level. The boss ends up knowing less than 2% of what is going on. They can only pray that it's the right 2%. Many organizations, from DaimlerChrysler to the FBI to the Church to Enron, miss out on vital intelligence from customers and employees because their leaders are poor listeners. Let me show you how to maximize your capacity for breakthrough performance--simply by the way you speak and listen.

Learn how to:

  1. Harness the power of your speaking and listening to shape reality–your own and that of the people around you

  2. Avoid communication disasters of companies like Bridgestone, AOL, Intel, and Liz Claiborne

  3. Climb the Matterhorn of Masterful Listening–assess, develop and sustain the Seven Levels of Listening to produce results effortlessly and with your ears alone

  4. Become a masterful communicator who inspires and mobilizes others by listening while you speak

  5. Avoid the Four Deadly Sins of Speaking and minimize the clutter in your language

  6. Improve your leadership effectiveness by speaking rigorously–with declarations, promises, requests, invitations, stories, and humor

  7. And much, much more (not least a pretty hilarious misunderstanding between Ned and Jennifer...).

A businessman loses his cool and flips out in a hotel lobby

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